Creation of an awareness campaign for the separate collection of waste and respect for public cleaning, to be exhibited during the weeks in São Luìs (Maranhão, Brazil) during the very important festival of São João, where the ox is a divine and propitiatory icon.
I chose the colors of reggae because reggae is danced in the whole region and the island-city is called "Island of Reggae".
I drew the oxen by combining letters of a single typeface. Very funny!